Why Freebie Offer suit Reliance Jio more ?

At 31st of March Reliance Jio extended the date of "Prime" Membership for another 15 days it means till 15th of April any users can buy the Prime Membership along with "Summer Surprise Offer" which can be avail by recharging Rs. 303 or more, although at 6th of April Reliance Jio has withdrawn the summer surprise offer after TRAI ask them to do so but Jio guarantees the 3 Months Data for a complimentary basis to those users who already recharged with Prime Membership + the recharge amount of Rs. 303 or more. Jio may be forced to stop taking recharges of prime membership a week before the "promised" extended date but one thing for sure any freebie offer suits Reliance Jio more then their competitors.

Logo of Reliance Jio

In recent past subscription charges of different services has gone high after Telecos bought spectrum in very high prices compare to before in "First come first basis". It was a time when Telecos thought to recover the money since many small players came, shined and doomed due to irregularities during "Telecom Revolution" and hurt the big players automatically. Those days MNPs was in full swing and at one hand when small players was busying luring customers with some initial offers, big players was making people to realize that their Network and Infrastructure is the most trusted one to choose with.

Indeed the quality of Telecom Industry was degraded and mostly companies start sharing spectrum with each other to expand their business in many very little resources. The scene was not lesser like any startup where even Financiers and Builders jumped with a collaboration with Indian and Foreign groups. Reliance is newest in the Industry and got latest resources for their 4G services which can be easily tuned to 5G in near future as Mr. Ambani himself referred. For Jio the infrastructure is one time investment for next 10 years atleast. Jio is currently targeting only in 4G / VoLTE users who got it in their Smartphones and surely in near future as well. 

After Jio came into the picture Telecom companies start loosing money due to Jio's free model, before other Telecoms only making losses from their Tower business and now at this stage mostly Telecos are distancing their core business with the infrastructure one due to have no space left to survive. Reliance's strategy was quite clear with Jio, its not about only Telecoms but also about the services. Their investment in Network 18, a gradually looking strategic partnership with India's biggest broadcaster STAR INDIA was one of such steps which make Jio offering more sensible.

Other operators despite of being trend setters came up with their own desperate move of VAS Services and forced to follow the Jio's pricing with a unified recharge of Data, SMS, Call which made the Telecos to pay the price of it. The bigger challenge for other Telecos to keep the existing customer under their roof as its very hard to attract the new one. The reason Jio extending the free model by the name of "Complimentary Offer" due to their crucial planning on expanding the network and tat is the only area where they must be concerning on for long term. Data speed is the biggest problem in Digital Era movement and that will remain but any Telecos prime focus is the Network coverage and as Mr. Ambani in some of his speech mentioned his company's focus to expand the Network by 98% throughout the Nation.

No doubt after Jio, data consumption in the Country increased despite of cut in regular high speed data from Jio bringing down from "Unlimited" to "4Gb per day" to "1Gb per day". Internet connections gone stable after January 2017 compare to last year due to heavy usage but still in many places peoples are not getting the desired standards of 4G. Jio's freebie is the example of people's actual take on Jio paid. Jio surpasses 100 million subscribers within 6 Months after its official launch but tat mark is more because of Jio's free service. Even despite of entire March month, Jio extended the Prime Membership date for another 15 days by offering the complimentary free data for another 3 Months for free which forced those people to opt Jio who made their mind to ditch it.

Problem with Jio is tat they hardly able to achieve what they promised in terms of quality. Currently they're struggling in Mobile network and their Broadband and Jio Link are yet to reach in every doorstep, though currently they're in trial run with free subscription on. There is no doubt that Jio has gone extra mile with their subscription plans with no other operator has did so, other operators despite of being competitors with each other was united by the excuse of competitive conflicts. Indeed any brand establishes due to business only but sometime it requires to connect with the people. Mostly Reliance's concentration will be to continue the unified subscription at very nominal price and keeps on improving the quality as well as ready to face any consequences in near future from any side.

Disclaimer: This post is not meant for any promotion of Reliance Jio and should meant as a general views.

[Archive Blog (24/10/16) Jio aims to give LYF in Mobile Segments will it be succeed ?

Well Sept. 5th ever since Reliance launched their dream projects Reliance Jio plenty of talk started in the industry and socially regarding its impact in Telecom sector and in our life. The talk was from years now in a country where youths are in high numbers motivated even senior citizen to use internet and Digital India concept is helped technology to move one step forward which was being never been. Huge corruption in Telecom sector in last few years hurts the motive as well and pushed things backward over the years. At the end of the day when aim decided that to give something and pass benefits to the Countryman, people involved in a chair took a benefit of it and when it decides to have a justice with Country’s resources Companies though gave a investment with both hands but then the benefits is moreover become the business as you needs to pay as per the need and requirement. Examples are set that we needs to learn to pay for the service.

Logo of Reliance Jio

Reliance Jio came in a market by calling ourself as a 4G network no 2G, no 3G it means from Day 1 company’s stakes are high and plenty of challenges as well. Stakes to proof and maintain itself as 4G Network, challenges are to spread and push in a 4G Segments with lucrative offers, continue with a subscribe base after Free Offering. Jio whatever is now today is because of their Welcome Offer which is available for free after getting new connections. But does the current subscriber base will maintain the 4G when it get paid tats a question. Biggest reason why India never step high on technology is because our Telecom sector is not affordable and not technically sound to cover entire India. Companies may not have that much investments too nor the support from Ground Level to Infrastructure. We bought everything rather then building obviously we’re paying high for the technology but that amount never justifies the entire course. In a Country like India only Broadband can be affordable for the fact that despite its running from BSNL or Airtel Lines the investment of the company’s are in small segments which can be easily invested and maintained rather then aiming for the entire country.

Jio may have shaken the industry with its Free Voice Call and SMS with only one data recharge but as of now they didn’t cleared about My Jio subscriptions which consists of TV, Music, Movies, News and other Services. Ofcourse since investment has been made we have to pay for the service but that may not looks practically flexible for the subscriber in that case. Telecom companies did started their entertainment zone along with 4G network after following the suite of Jio Network but consumption wise it may not able to sustain. As subscribing these Entertainment Packs along with Data Packs to run those is not looks economical as Users will have two choices either use Data for basic internet or for Entertainment. Companies are not allowed to provide the Individual Datas for any service after TRAI dismissed the Net Neutrality nor can provide the Services for free. Although no one knows the future there might be the ruling which will help the companies to ran their purpose, policies and serve to the customers according to it.

Reliance played quite a big shot after launching Jio they launched their mobile segments as Lyf Mobile. Lyf looks to be quite promising with Jio as it used to buckled with Jio connection under Jio Preview Offer (JPO) tat time Mobile division taken a rapid growth but within a month Jio’s launching and Free Preview to get extended with other mobiles let Lyf customers and brand down. Not only people who had bought Lyf by considering for Jio connection start feeling the heat as any such investment on Lyf may not be worthy if others are getting the same taste with better handsets. Lyf Mobile is also nothing different then other available mid range devices, company may have giving people a confidence of 2 years extended warranty but it all depends of figures of investment over profit. Reliance Industry believing by the end of 2016 they will sell 10 Million Lyf brand mobiles tat is somehow achievable but exact figures can’t be touch as others too are there and launching phones with the compatibility of VoLTE which is necessary for voice call in Jio Networks also with great features. Lyf Mobiles may replaces small brands from the market but not big and famous ones for sure. Future of Lyf though will decides on the sales of October as Diwali is in Month end and every company is hoping for rocket height figures to blast some fireworks of happiness.

Jio having lots of roadblocks though getting clearances day by day from the regulator of Telecom Industry but actual test will start when it get paid. In India everyone looks for something extra like 4-5 years ago though in now its merely possible if some company start giving like this then soon to be go bankrupt. Jio has applied the formula of stretching the data connection in Welcome Offer where many subscribers can get a benefit of the offer though speed will be limited and not like a king speed of 4G. This is might a new way to decrease the input cost in high no. of subscriptions as less data will be allotted in high needs. Biggest aspect of any company to get success in the internet model is subscription price that whether its going to hit the consumer or not. Many companies after Jio announced its offering of 1GB 4G Data in around Rs. 50 start selling and even promoting in the same price as Jio but inside story is you first needs to shell some Rs. 1500 for the first time then only you will be eligible to get it otherwise it will not like a offer which is a Pro Consumer and Anti Industry.

Jio may not sound like they was in the AGM at 5th of Sept. even in AGM practically figures was little bit disappointed could be more once gone paid. Internet revolution will only come when we start thinking for the future. Prices of 2G Data is still the same though 3G Data price has been slashed but lesser price recharge consists less days so overall when you read headings title “Price Slashed” it looks great and attractive but actually terms and conditions are always applied on every scheme. 4G is meant to bring Internet revolution but not to stuck for forever. 4G was need of hour but policy makers and Govt. who’re running the country should always focused ahead, unless they don’t promotes the technology and clears the roadblocks of it nothing will be done and people of the Country will keeps on serving the old outdated technology with always in a higher price. Govt. operators are known for such mess they never found any way to challenge the Pvt. firms and never created any noise as well they only found to make a plead of saving from the competition. Internet revolution can come in the Country with pure intentions and focus towards future either of any get distracted Country will always deprived from what it deserves.

Disclaimer: This post is not meant for any promotion of RIL Jio or Lyf Mobile and should consider it as a general views.

[Archive Blog (02/09/15)] Digital India without Internet ?

Days after Days we’re going far away from proper Internet connectivity and costly plans will corner us one day from Internet. Don’t know how many blogs I will able to write in near future but that for sure rather then spending on Internet one day I have to take a virtual world retirement.

2 days ago 2 big duos Airtel and Idea increased the prices in 3G postpaid plans, its now increased by Rs. 50 and new package price is Rs. 300 for 1 GB earlier it was Rs. 250 for 1 GB. If we get proper speed and connectivity then we can able to consume it maximum in 2 hours so for ex. if I count 12 hours per day then 300 x 12 = Rs. 3600 means for Fresher their 1/3rd salary will goes to buy 1 day’s 3G need.

If some expert say then goes towards Broadband then don’t think it’s a easiest way to become internet friendly because first you needs to pay a big signing amount (Deposit) then also its not a guarantee you will get a good economical plan anyway if not then FUP (Fair Usage Policy) will become a villian and throttle your speed like you’re using Internet for free.

Big telecos was advocating Net Neutrality and tries to prove that this will help everyone to reach towards internet or basic internet will be free. But why these companies can’t realize that we’re using basic internet only on their assigned plans and we’re not gaining anything extraordinary by subscribing it.

Many Foreign based report comes that we need some rest from internet, too much internet or addiction will make us sick but don’t worry genius our Telecos are already helping us since many years we’re buying data packs of 28 days for the month of 30 and 31 days means off for 2 – 3 days in a month.

I won’t be surprise if Telecos will bring blackout day in Data packs too in near future, means Saturday or most probably Sunday will be out from data validity because weekends are the most busy day regarding Internet is a concern so let create a new rule to generate revenue and also hide from the infrastructure failure because weekend is the most we face trouble in the connectivity.

But if Telecos gonna restrict something then Internet giants will bring something innovatory and when those become popular then Telecos will goes to Govt. Agencies. Telecos restricted SMS packs in the festival days as they want revenues from it and defined it as “Blackout Day” so that no SMS pack will work. People moved towards Messenger apps then also Telecos having problem, Why so ? we need Data packs to use it then how people having advantage ?

TRAI restricted SMS count upto 100 per day to counterpart Telly Marketing and other Spam related messages but restricting SMS are really benefiting us ? No not at all infact they’re now active in other Messenger apps busy selling their product there and by restricting Messengers also will not help.

Biggest reasons Telecos are giving is infrastructure cost means before infrastructure was available for free when we used to get cheap data packs during UPA days ? Or Telecos took a loan to buy them ? I agrees that spectrum cost reached towards the sky then what was before but they already had infrastructure then what’s the problem to pay license fee ?

Currently Digital India campaign looks good in TV and Print Media but not in reality because of not having affordable internet, we having Android Phones but no pack can help us to install apps from play store and even update those. Then for what we’re cheering for Digital India ? Whatever low level internet we having it is costlier then before and buffers a lot even 3G sometimes so we’re not buffer free tats a reason 1 DTH launched a service by the claim of “Movies without Buffering”, that DTH itself behind from other competative DTH regarding Hardware wise mocking Telecos !!!

Currently DTH looks to me is more affordable then Internet that’s why I can see lot many DTH in slums because at Rs. 250 you will get 30 days pure entertainment and 3G at Rs. 300 that for 28 days and only 1 GB. Means TV industry having more growth then Internet.

When you see towards NDA Govt. you will found almost all Ministers or Departments are present in social network and they’re quite active there too. Infact PM Narendra Modi is present in almost all platform, he not even having account in SoundCloud but also having his own customized App. So Govt. is quite active and moving towards Digital but why can’t they protect the Interest of the people ? If we can’t have affordable platform then how we come online and move towards the path of Digital India ? Restricting Internet and killing the affordability factory will push us back then forward.