Why some Startup blooms and some dooms !!

Not critical here with Startups, I myself a big fan of Startup and believe whenever something new from small is launching in a market we should have a eye on it and should not underestimate it. I salute some bold decision from the new age mindset who build "Nothing" to "Something" which later acquires another "Something" to become "Next Big Thing" or did become "Next Big Thing". If Startups are lucky enough then they rocks the market soon otherwise dooms without sensing anyone. In recent past specially in Metros where the level of Education gone quite high along with motivations saw many competition on the field offering best of best in the market. since Metros are favorable for Startups because of its opportunity also it helps to get desirable investment favors easy to do business in that environment. Investments are always a big key for any company and to keep getting the investors confidence Startups tries something which may favors them or go against them. In recent past Startups flutter either due to negativity against the brand in the Market or due to Investing Group start loosing confidence from the brand. Not only small groups but now even big giants and their top brass are busy pulling chairs from each other but tats a legacy fight between legends and with startup it indicates to become next "legacy".

Its no rocket science that only gutsy people manages to start a Startup, who dreams something big but the problem with today's gen is with too much competition at the same field and most of our Startup are either struggles for funding or acquires by biggies. Another big issue for Startup is the way to sustain as most of the Startup aims to serve one another. Today's most famous startup spot are recharging, foods, cabs or e shopping. Television Media can't be categorize in Startup as they're launching by Veterans with a great backup of funds, its like living one creation to form another creation to serve some propaganda. Now in recent past when you figuring out Recharging Startups, post demonetization its importance and growth increased drastically but not due to someone's call for Digital India but due to cashback which they offers which benefited many. But roads for them are not easy recently MD of HDFC Bank Mr. Puri spoke about existence of recharging apps who're facing a huge loss due to this cashback offering and how quickly they're crunching to sustain their user base. One of the steady growing recharge startup is already up for sale due to its promoter Startup is struggling for funds after laying off more then half of thousands employees.

Two days later one of the leading recharging app who made quite a impact post demonetization changed their terms and conditions on 0% amount deduction from Credit Card to their Wallet as they claimed a number of users found doing mischief with the company's policy, they already made a complaint against some user base before as well, which shows that how a small loophole can hurt a company hard. They may took back that 2% deduction which they looks to offer as some coupon but they already indicated strangulation in the Market. Similarly if decoding about food chain its quite evident that their share are quite limited and mostly belongs to Metros where Youths live as independent. Last year one of the leading Food Startup layoff due to difficulty in survival. In recent past cab startups flourished but their basic problem is connecting with the people, one of the leading cab group from United States working hard with their existence but incidence of recent past created insecurity among them also impacted the current competitors and future upcoming groups too.

The most talked about Startup in recent past are E Shops either its a Grocery, Foods or Electronics, most trusted site are selling product in big number per minute otherwise all other are in records only. As I mentioned that if groups are being invested by some big giants then its because of their own growth and to proof the "lone wolf of the street" or the "one with eagle eye". Most of the cases Giants do like to loose money in initial days and from there the problem starts as Giants when realizes that its too much and lets now concentrated to have the money back with some interest then all of the sudden leadership behind Startups gets a call to take a action and if they're quite visionary and if able to pull the confidence back then the storm will stable if not then clouds of crisis will continue till some one from Higher Authority hit the last nail in the coffin.

Recently not only major E Comm but one major Electronics group who debut in India year ago called the "major financial crisis" in the group and lay off the staff heavily, they called the reason behind the failure is heavy investment in the marketing to promote the ecosystem of their "Smartphone" and "Smart TV" division. Indeed trend of buying latest smartphones are increased in front of the youths but invention and demand in this sector changes every month. Today Smartphone should not only looks trendy but should be compatible for latest build - stable versions of App and Security Patches and due to failing in this we already legends debacle in this sector due to this reason in the past. During the festive season all E Comm group tries to shuffles the market share by challenging each other and this is what I wrote in "Big Ecom War is back with this festival" but post demonetization exercise many small groups either took a blow badly or seized operation and this is what I wrote "Demonetization cleaning the chunk from TV, hit the local brand" on the same.

In the modern era competition its quite hard until any group either Startup or Biggie not luring customer base with some offer or cashback and India is such a market where a demand will be created only if giving something extra. But in Startup most of the group may do whatever they can to make a statement but misses their focus on "Customer or Client Satisfaction", Most of the leading and successful brand cares about good customer satisfaction its their reason for success, till customer or client is not happy they will not return back for any future business. Customer or Client who is choosy or moody if don't likes the service will not only going to give a harsh word but will also not choose the brand for the next time. People with big purse only believes in facts and figures and they want young lads running the management knowing the specific goal which needs to be achieve to keep the momentum alive rather then loosing the pace. Tats why its quite essential to fulfill demand from every side of the business, missing any of it will led the negative impact which only hurt the future prospective of a "brain child".

Problem after Demonetisation Continue, Petrol Pumps won't accept Credit or Debit Cards

Shared my views on latest controversy made and peoples who gonna face that bit of difficulty to fill their vehicle's tank w.e.f midnight as Petrol Pumps will stop taking payments through Credit or Debit Card due to extra charges charging by banks on such transaction, this is quite unfortunate and backlash to push of digital economy. Appreciate the issue to gets clarify soon and also Govt. of India to work on the service charges in online transaction which at the end of day is much to pay. 

Weakness in "Go Digital" moment can push it back ?

Recently one of the leading opposition party and its leader's twitter account get hacked and voices start raising that does India is ready with "Go Digital" moment or "Cashless" moment, does India is ready handle the Digital era where our Country is far behind in literacy compare to many Developed Country. Well the thing is hacking of twitter account can't justifies the insecurity of the Digital era but indeed we're less prepare before a massive push. As I tried to bring out a fact that people who themselves chosen the digital mode for payment and shopping are basically because of some tempting offers from the company and not because they think its a future need. I remember of my time when University start taking College exam fees online without giving a proper knowledge on how to fill it, those days despite internet charges are quite less compare to today but had lots of weakness in the system like slow internet, slow respond time etc. etc. Those days forget about Internet even Smartphones was not a cup of tea for everyone and less supported. Phishing, Hacking was the new terminology and systems are not ready enough to fight the challenges. Except doing needful from Cyber Cafe a guy had no other option. Those days Banks just got a additional responsibilities without enough preparation but yes Universities and Banks was always ready to charge processing fees and annual fees for the maintenance of the system like we have opted the thing by choice and not like a rule.

Logo belongs to Digital India (Official Website: Government of India)

For next 1 or 2 years after launching the Online filling of a Exam Fees everyone used to be like a bully infront of the system. Those days due to high traffic even University Website remain down for most of the time, the form got open to fill just days before of your exams and except to pray for the successful transaction you got no other choices. You sit to fill the form very slowly University Website redirects you to the Bank Website, Bank Website ask you to change the password those days since Online Transaction was quite less need of Online Transaction was less as well hence obviously you have to encounter the password change activity all the time during the Exam Form filling, then after doing so process would start further after all this activity you finally found out that your form didn't filled but amount got deducted those days you won't even get confirmation message many times like today you got 80 out of 100 time so what just pray and keeps on checking the University Website. Obviously a big source of traffic used to increase because of this reason as well and if University start monetizing their websites then quite easily they would have make a lot of bucks for maintaining their system and update it with superior plans, well thats might happen or may not be but saddest part was that time or even before 2 years that Engineering students used to relied on less educated Cyber Operator for this entire process, I am not sure about current scenario but if Majority of Engineering student still believing to do a online transaction from someone else who is less qualified then you then its a mockery of a push of Go Digital and mockery of higher education in the Country which is already quite a costly affair to be honest.

No way we shouldn't move towards the Digital Era but less education towards it made things quite difficult for people to handle the technology which is known to ease your work rather then making it difficult. Not everyone has mail, not everyone has internet, so its not like everyone is quite sound of implication of the new gen technology also even if organization tries to it doesn't mean it reaching to everyone meaning of phishing and hacking should also being described in a simple way in every mode of communication which will help to reach people to people. We got many changes in society like from Paper Valet elections to EVM which is highly appreciated and accepted by everyone who cast his or her votes. Decade old ATM too accepted by most of the percentage of people but accepted quite late and not all of the sudden, similarly better management can deploy the planning more smoothly and efficiently. Indeed youths are more smart and progressive towards the digital era but system needs to be as well. When I wrote Deal with DeMonetisation or Deal with Politics !! I raised the point that we yet to got E Wallet from Govt. of India. After Demonetization exercise only push towards the RUPAY card increased not before it was when things was like as always. Banks are even asked to promote cashless transaction but surely push and forcing is a two different things and opposite to each other. We got twisted system, we got supercilious system, twisted one is quite easy and the other one is not every ones gettable.

Youths are in majority and they know the usage of E Technology well, younger generation are more keen to get a hand of to experiencing something new. You will found saying many with proud that they're the BETA tester of either a Mobile App or Mobile OS, no matter BETA testing is to realize the bugs and feeling the vulnerability but getting some extra features despite its not safe compare to normal users always excites the youth and thats why the growth and development in the IT infrastructure is quite high which is now expanded and reached in every corner of Household. Indeed a start is always a necessary if you're heading to foot towards the next gen era and then a push which is equally required to make sure that a start gets its destination. With Go Digital Era we got many options like Prepaid Cards, UPI based Apps from Banks and other third party developers, Mobile Wallets, Netbanking, Debit - Credit Cards and *99#. Yes in all the given options has some flaws, from that Net Banking is considered as one of the safest of all since transaction from the Net Banking need two passwords like Login and Transaction one along with OTP in the mobile but yes if not have Laptop and Computer then through Mobile any noob will stuck into it, Gateway failure will cause people a lot and ofcourse you will get a money back after 7 to 8 biz days if amount deducted but transaction not confirmed in this method. One of the weakest link from the above given options are Credit card which can hacked and can be made duplicate as well. Mobile Wallets becoming a good option but only verified ones are the trusted one. *99# need a good development since dependent on Aadhaar Card and Less choices are equalizing it as less effective.

No doubt that Digital Transactions are not safe but does it mean we won't take any step further and won't opt in near future ? Even we're using cash transaction its quite popular too but does we stopped using it after fearing from pickpocket ? Nope we have to be smart a little to safe ourself from the trouble. Giving importance to cashless transaction doesn't mean you start doing transaction in every worst case scenario, sensible and intelligence is the key always but yes we have to be ready with the future aspect all the time. One thing is needed and I guess most demanded is the processing charge, at this moment still some services deducting the processing charge which is a kind of curt in any such revolutionary moment. Yes you need money to manage system, servers but doesn't mean the cost should be charged from those who basically making the E era popular ? There are plenty more ways to support the maintenance cost, today when you check out IRCTC website for a example then you will found that it is well monetized quite well and must be earning too as from Ads but still IRCTC charges processing fees !! infact the more IRCTC pushes the E Transaction the less they needs to worry about the Man Power in Ticketing Counters. When a Government today strengthening the Digital India initiative with full force infact our PM got his own Mobile App then is quite easy to think about to launch a Government build Mobile Wallet too and effectively connect all Agency like IRCTC, BSNL, MTNL, State Electricity Board, Corporation Boards into it, it will not only help to save Crores of Rupees of Government in Manual Effort but also from Paper Formalities.

Its a time for every citizen as well to distribute a basic knowledge towards a Cashless Transaction and Digital Technology not in big frame but atleast in small circle whenever gets a opportunity, who knows any small effort can make a big difference towards building our Nation again.