Why Freebie Offer suit Reliance Jio more ?

At 31st of March Reliance Jio extended the date of "Prime" Membership for another 15 days it means till 15th of April any users can buy the Prime Membership along with "Summer Surprise Offer" which can be avail by recharging Rs. 303 or more, although at 6th of April Reliance Jio has withdrawn the summer surprise offer after TRAI ask them to do so but Jio guarantees the 3 Months Data for a complimentary basis to those users who already recharged with Prime Membership + the recharge amount of Rs. 303 or more. Jio may be forced to stop taking recharges of prime membership a week before the "promised" extended date but one thing for sure any freebie offer suits Reliance Jio more then their competitors.

Logo of Reliance Jio

In recent past subscription charges of different services has gone high after Telecos bought spectrum in very high prices compare to before in "First come first basis". It was a time when Telecos thought to recover the money since many small players came, shined and doomed due to irregularities during "Telecom Revolution" and hurt the big players automatically. Those days MNPs was in full swing and at one hand when small players was busying luring customers with some initial offers, big players was making people to realize that their Network and Infrastructure is the most trusted one to choose with.

Indeed the quality of Telecom Industry was degraded and mostly companies start sharing spectrum with each other to expand their business in many very little resources. The scene was not lesser like any startup where even Financiers and Builders jumped with a collaboration with Indian and Foreign groups. Reliance is newest in the Industry and got latest resources for their 4G services which can be easily tuned to 5G in near future as Mr. Ambani himself referred. For Jio the infrastructure is one time investment for next 10 years atleast. Jio is currently targeting only in 4G / VoLTE users who got it in their Smartphones and surely in near future as well. 

After Jio came into the picture Telecom companies start loosing money due to Jio's free model, before other Telecoms only making losses from their Tower business and now at this stage mostly Telecos are distancing their core business with the infrastructure one due to have no space left to survive. Reliance's strategy was quite clear with Jio, its not about only Telecoms but also about the services. Their investment in Network 18, a gradually looking strategic partnership with India's biggest broadcaster STAR INDIA was one of such steps which make Jio offering more sensible.

Other operators despite of being trend setters came up with their own desperate move of VAS Services and forced to follow the Jio's pricing with a unified recharge of Data, SMS, Call which made the Telecos to pay the price of it. The bigger challenge for other Telecos to keep the existing customer under their roof as its very hard to attract the new one. The reason Jio extending the free model by the name of "Complimentary Offer" due to their crucial planning on expanding the network and tat is the only area where they must be concerning on for long term. Data speed is the biggest problem in Digital Era movement and that will remain but any Telecos prime focus is the Network coverage and as Mr. Ambani in some of his speech mentioned his company's focus to expand the Network by 98% throughout the Nation.

No doubt after Jio, data consumption in the Country increased despite of cut in regular high speed data from Jio bringing down from "Unlimited" to "4Gb per day" to "1Gb per day". Internet connections gone stable after January 2017 compare to last year due to heavy usage but still in many places peoples are not getting the desired standards of 4G. Jio's freebie is the example of people's actual take on Jio paid. Jio surpasses 100 million subscribers within 6 Months after its official launch but tat mark is more because of Jio's free service. Even despite of entire March month, Jio extended the Prime Membership date for another 15 days by offering the complimentary free data for another 3 Months for free which forced those people to opt Jio who made their mind to ditch it.

Problem with Jio is tat they hardly able to achieve what they promised in terms of quality. Currently they're struggling in Mobile network and their Broadband and Jio Link are yet to reach in every doorstep, though currently they're in trial run with free subscription on. There is no doubt that Jio has gone extra mile with their subscription plans with no other operator has did so, other operators despite of being competitors with each other was united by the excuse of competitive conflicts. Indeed any brand establishes due to business only but sometime it requires to connect with the people. Mostly Reliance's concentration will be to continue the unified subscription at very nominal price and keeps on improving the quality as well as ready to face any consequences in near future from any side.

Disclaimer: This post is not meant for any promotion of Reliance Jio and should meant as a general views.

[Archive Blog (04/09/15) Indo – Pak Series and its Future !!

Couple of days ago read a comment of Shoaib Akhtar in which he said Indo – Pak Series should be called off until and unless tension between both Country get resolves. I am agrees with him and respect his great piece which he put infront of the World. We can’t cheer any kind of business relationship in the cost of war. Business relationship means total business whatever its currently going on should be pause. It’s should not looks like that India or I should say BCCI only don’t want Indo – Pak Series.

Udhampur Terror Attack put another tie in the strain political relationship between India – Pakistan. Months before we can think about the possibility of 1 Cricket series but now its almost dusted. But still people of PCB trying their level best although it’s all upto BCCI and Indian Govt. only. Eventually powerful leaders of both Govt. and Opposition carrying the bag of BCCI.

Couple of months ago when everyone was hoping for a series BCCI had 1 problem and that is TEN SPORTS is a official broadcaster of this series in India at Pakistan they having rights jointly with PTV SPORTS. Means we could have sure shot confirmation by now if TEN was not having contract with PCB or if they decide not to go away with BCCI featured series just like they did with India – Sri Lanka series ? Or BCCI is totally dependent on Govt. order although they’re a private body and not govern by Central at all. Now we all know the sweet relationship of ZEEL and BCCI.

Indo – Pak series called as a money whoppy series with high stakes, black and white get involves from all the possible channels. Although we having less series against each other in last 6 decades still those considered at houseful and superhit. Obviously series will automatically become strong after the arch rivals involvement. Even if not arch rivals then also both Country’s cricketers are enough to make a franchisee teams grand just like Pakistani players involvement in the inaugural season of IPL.

2008 where the time India faced the biggest blow of a life, Mumbai terror attacks put us kneel down and Indian Govt. suspended the cricketing relationship with Pakistan. Only Cricket not others though. Since Cricket gave a huge a revenue to Pakistan so better cut it and tat too series like Indo – Pak which is Golden Bird to claim.

Just remember a small series of Pakistan Tour of India at late 2012 – 13. Pakistan clinch that Series by 2 – 1 after leveling T20 series by 1 – 1, 2 Boards made a good money along with Sponser and Broadcaster, Broadcaster goes 1 step ahead and let the Operator reminds that “Operator need Broadcaster, Broadcaster don’t.”

From more then a decades we know how much Cricket is important then anything else between both Countries thats a reason whatever happens we switched off the cricketing plug. We still welcomes Film Stars, Musicians across the Border and infact our Performers too go there and perform. We enjoying their contents so does they, News channels took things 1 step ahead when they have joint simulcast shows between 2 channels, you will often got such during Worldcup – Cricket Match or during Political discussion, Indian viewer also knows about Hamid Mir a very well known Journo from Pak.

It’s not like BCCI competely locked the doors from Pakistani cricketers. Wasim Akram, Shoaib Akhtar, Ramiz Raja did work for BCCI Production over the years since they’re committed with STAR SPORTS and STAR SPORTS have a rights of BCCI. Infact Waqar Yonus was once coaches Sunrisers in IPL and Wasim still associating with KKR, Ramiz and Shoaib are the well known voice of IPL and defunct CLT20, Pakistani umpire Asad Rauf was regular with Umpire’s Hat till his name raised in Fixing. Aleem Dar also standed in many IPL matches if he was not busy with ICC fixture. Fromer Pakistani Cricketer Azhar Mahmood even represented KXIP since he hold the British Passport and not have contract with PCB. So it is wrong to say that Cricketing relationship is totally cutted since 5 – 6 peoples make a huge difference.

Currently many people who live Cricket get 1 thing to say and that is “Why India fearing from Pak to play ?”, why we will fear we got the world’s best team but since because of political strain we’re not playing although we continue to have cricketing relationship with Bangladesh and Srilanka despite of decades long rift on Indo – Bangla Border agreement and problem with Sri Lanka over Indian Fisherman’s.

Literally India would have no Cricket in Asia if Politics get involves because we all know every Country is right on their own point of view. Even if BCCI looking to scrap Indo – Pak series it shouldn’t look like that Political agenda is a excuse to get rid from the series because they don’t want bunch of few people to earn some bucks and made headlines in TV ratings. BCCI signed a MoU which they shouldn’t if Govt. can enforce them or they’re bound to follow some rules. BCCI can be straight forward in this issue rather then thinks to get and provides benefits for their partners.

[Archive Blog (25/08/15)] Sheena Bora Murder Case – Most Selling Topic

No CEO that too off Star India ever thought that his story will start trending one day, a person who was behind the glamour is behind lots of answers he may or may not be aware with. Sheena Bora Murder is another high voltage drama, spicy story Indian Media gotted after Arushi Talwar Murder Case.

It’s not Indrani or Peter was never covered in Media they’re and as a power couple too, also if you come up from the root of 24th Century FOX then you will get a much deserving focus of a limelight. It is obvious people was aware with Peter Mukherjae much earlier then Indrani for the obvious reasons.

We can say STAR may not reach into the position they’re currently in Indian Television if Peter won’t lead them from the front, there is no assurance that STAR will never reach into the Top, surely they would but will took some time. It was Peter who bought revolution in Indian Television by bringing a game show like KBC, daily soaps like , Kahani Ghar Ghar Ki, Kyuki Saas Bhi Kabhi Bahu Thi. Peter ensured that people won’t switch the channel from STAR Plus to somewhere else he booked the timing of the people and force people to glue infront of the TV. There was a time STAR was the legimate leader now STAR is the leader.

Whatever happened ever since its a personal thing but as like a Bollywood scripts 1 passionate, glamourous women out of nowhere with the help of her husband who was the Former CEO of STAR launches the group called INX which was said to be a “Next Big Thing”. I still remember the Testing of these channels when they first come on my TV screen.

Indrani Mukherjae never thought that her own launched News X one day will cover a story against her and her Former CEO will tell a story of her infront of the Media. Everyone is now tries to spell out regarding Indrani what she was and her way of working.

Indrani not only bold and glamourous her style was too glittery. Tats why she owned a channel which may not registered TRP but atleast created lots of stories, 9X M was and is still a no. 1 music channel because of its youth oriented content ever since its launching. 9X may not be success but created headlines thanks to Balaji also. But roping such a big house for her dream is not a easiest job, a well known husband is a kind of advantage rest she tackled with her own. Now who can imagine she was about to mess up with 1 media biggie because she want a editorial control in the news channel.

Whatever happened during INX days post INX days are all infront of us but because of Media trial people who was not involving with the story is now feeling to get connected. Same incident happened with Arushi Talwar Muder Case where Media was 1 step ahead of Police, police even thought that case was solved but because of Media’s interference that case is still trailing and everyone seeking justice for the girl we never knew about after 1 or 2 days of her death.

Here also we don’t know about Sheena Bora and still many have a confusion whether she was Indrani’s daughter or sister ? We just knows 2 theories 1 is of Police and 2nd and most important is of Media who is covering it like a National story. BTW Lalit Modi and people around him must be feeling some relief but again this murder case is as twisted as craziest that I think only Media can crack this Bollywood type real life story. Or if not then surely our Bollywood will bring out the conclusion of this story via some movie.

Whatever the outcome of the story it would be really interesting to know because the story is itself is not more then a puzzle to solve everytime new character gets involve put his / her version of the thought, still we’re confuse enough with the relationship of who belongs to whom and who is what in real this story will continue like daily soap until and unless main accuse say something on it till then News channels will fight for the all important TRP.

Why BCCI is still a Honeycomb for many ?

Last week and was a first official day of 2017 which bring no good news for Former BCCI President and Secretory as they was sacked by Honorable Supreme Court from their duty in Cricket after Lodha Committee's recommendation. Former BCCI President was not pleased and why would anyone ? BCCI is a honeycomb on which everyone wants a authority and suddenly no one wants a Law and Order on BCCI which is not a Govt. organization. Ownership in Cricket Administration is important because of first India is a Youth-Centric Country, second peoples love with Cricket. Peoples love with the game Cricket can be considered from a example of Warm-up Match between India A vs. England and why this match was so important ! because MS Dhoni was leading the side for the one last time, normally Warm - up matches doesn't telecast but this match was, also it was a kind of a crowd puller match with almost houseful crowd in Brabourne Stadium (Mumbai). People was so enthusiast and was passionate towards the game which registered the capacity crowd who witness Dhoni to lead the side for one last time, he didn't left the game but quit the captaincy only. Due to massive response only the business involve with Brand BCCI is flourishing and everyone wants a peace of pie which is quite tasty. 

BCCI involved with a huge numbers game and why not ! From Broadcaster to Sponsorship it opens the wing of opportunity to promote themselves during the game and make a money from it. We saw transition but never saw drought in talent and tats why peoples interest towards the game remain the same as everyone picking up their hero and watching them play. Because of Talents in Indian Cricket concept like IPL become a star-studded show and after 6 years if IPL's value gone double then its because of Indian players and not because of Overseas players. Lodha committee's one of the biggest issue was money involved in CLT20, after the cancellation of CLT20 brain behind the league STAR India paid $300mn to get rid of it and State Associations involving it was start cashing the amount, as per some Media report the amount was Rs. 60 crore and when Lodha committee freezes the account of BCCI, people behind the org. start questioning the series possibility of India vs. England 2016 Test Series, Justice Lodha afterwards explained the blocking of Bank Account although series did concluded quite successfully as well. There is a old say that "you will found yourself in difficult situation after having more then enough" and  tats applied with BCCI quite well. The proudest property of BCCI, IPL bogged down in corruption and people involved was the owner of IPL Franchisee and interestingly one of them was Son of Law of that time's BCCI President.

In the power of BCCI some people works behind the scene and some represents from outside, no matter whatever the ideology everyone having in real life when it comes to Cricket everyone take care of each others back. Today whosoever defending BCCI has interest behind and whosoever are opposing are the people who left behind the juncture and want to see their time to up, in the game of cricket you will see allies between BJP - Congress and BJP vs. BJP to fight or save the power of the dominate sport body of India and tats what its quite unfortunate for the game, after fixing and irregularities in IPL we saw many headlines, many faces came into the real picture, some known ones got exposed as well tat was quite a disastrous moment in the history of BCCI which still keeping the black spot in IPL which will never vanish no matter whatever solution gonna use on it. Before matter gone to court couple of friends became "temporary enemies" because they wanted to save the BCCI from some monitoring but they couldn't and after Supreme Court's sacking of BCCI Officials those temporary enemies became friends again.

After implementation of Lodha committee's recommendation we saw lots of Former Cricketers too forced to left the Association which indeed a proof that its not like Former Cricketers was never in Administration but yes they was the face of the proceedings. I always believe that selecting the new Chief of BCCI will be the most difficult task, because Cricketers who're not in Administration are either busy on their own Business (business of Sports Management etc.), Cricket Academies or Govt. Sector Job and the other those who're not in Administration but are in BCCI like as Commentator or Members of different kind of Committees never voiced up on what they feel but rather then what the Cricket Body unitedly believes in. Transforming BCCI shouldn't end with change in leadership but also to bring transparency in Selection Criteria, some players keeps on waiting for the opportunities and some got chances after chances. Keeping politics away from BCCI is keeping the game's respect Nationally and Internationally, giving everyone a fair chance. Top face fighting for the Cricket Administration was boasting India's Top Performance as a example of BCCI's Management but its not because of Administration but its because of the players who're coming from difficult circumstances to live their dreams.

After Supreme Court's decision one thing is proved that no one is bigger then law and order and everyone has to respect it. Second thing that this judgement will also gonna impact other Sports Authority in India which is also running with a similar concept in hand. Transparency is the biggest key of any successful organization, its not like that anything is licit if results are desired and as per the expectation. Any malpractice can't be equalize with success, infact that will fade the desire success as always. World Cricket knows the importance of Indian Cricket through Financially tats why BCCI's stand is always important in any given rules and regulation towards the International Cricket. Conflicts of Interest is harmful and its equalizer of corruption, in Indian Cricket after Match Fixing, IPL Controversy was one of the worst moment, infact series of allegations years after years was good enough to hamper the credibility of the league and Board who is organizing it. International Cricket may moved out from the entire controversy but tat incident also highlighted the ugliest drama to keep the power of the biggest Chair. Any non profit organisation if aims to gain then it shouldn't gets the treatment like "Trusts" nor can run from its deeds.