[Archive Blog (24/10/16) Jio aims to give LYF in Mobile Segments will it be succeed ?

Well Sept. 5th ever since Reliance launched their dream projects Reliance Jio plenty of talk started in the industry and socially regarding its impact in Telecom sector and in our life. The talk was from years now in a country where youths are in high numbers motivated even senior citizen to use internet and Digital India concept is helped technology to move one step forward which was being never been. Huge corruption in Telecom sector in last few years hurts the motive as well and pushed things backward over the years. At the end of the day when aim decided that to give something and pass benefits to the Countryman, people involved in a chair took a benefit of it and when it decides to have a justice with Country’s resources Companies though gave a investment with both hands but then the benefits is moreover become the business as you needs to pay as per the need and requirement. Examples are set that we needs to learn to pay for the service.

Logo of Reliance Jio

Reliance Jio came in a market by calling ourself as a 4G network no 2G, no 3G it means from Day 1 company’s stakes are high and plenty of challenges as well. Stakes to proof and maintain itself as 4G Network, challenges are to spread and push in a 4G Segments with lucrative offers, continue with a subscribe base after Free Offering. Jio whatever is now today is because of their Welcome Offer which is available for free after getting new connections. But does the current subscriber base will maintain the 4G when it get paid tats a question. Biggest reason why India never step high on technology is because our Telecom sector is not affordable and not technically sound to cover entire India. Companies may not have that much investments too nor the support from Ground Level to Infrastructure. We bought everything rather then building obviously we’re paying high for the technology but that amount never justifies the entire course. In a Country like India only Broadband can be affordable for the fact that despite its running from BSNL or Airtel Lines the investment of the company’s are in small segments which can be easily invested and maintained rather then aiming for the entire country.

Jio may have shaken the industry with its Free Voice Call and SMS with only one data recharge but as of now they didn’t cleared about My Jio subscriptions which consists of TV, Music, Movies, News and other Services. Ofcourse since investment has been made we have to pay for the service but that may not looks practically flexible for the subscriber in that case. Telecom companies did started their entertainment zone along with 4G network after following the suite of Jio Network but consumption wise it may not able to sustain. As subscribing these Entertainment Packs along with Data Packs to run those is not looks economical as Users will have two choices either use Data for basic internet or for Entertainment. Companies are not allowed to provide the Individual Datas for any service after TRAI dismissed the Net Neutrality nor can provide the Services for free. Although no one knows the future there might be the ruling which will help the companies to ran their purpose, policies and serve to the customers according to it.

Reliance played quite a big shot after launching Jio they launched their mobile segments as Lyf Mobile. Lyf looks to be quite promising with Jio as it used to buckled with Jio connection under Jio Preview Offer (JPO) tat time Mobile division taken a rapid growth but within a month Jio’s launching and Free Preview to get extended with other mobiles let Lyf customers and brand down. Not only people who had bought Lyf by considering for Jio connection start feeling the heat as any such investment on Lyf may not be worthy if others are getting the same taste with better handsets. Lyf Mobile is also nothing different then other available mid range devices, company may have giving people a confidence of 2 years extended warranty but it all depends of figures of investment over profit. Reliance Industry believing by the end of 2016 they will sell 10 Million Lyf brand mobiles tat is somehow achievable but exact figures can’t be touch as others too are there and launching phones with the compatibility of VoLTE which is necessary for voice call in Jio Networks also with great features. Lyf Mobiles may replaces small brands from the market but not big and famous ones for sure. Future of Lyf though will decides on the sales of October as Diwali is in Month end and every company is hoping for rocket height figures to blast some fireworks of happiness.

Jio having lots of roadblocks though getting clearances day by day from the regulator of Telecom Industry but actual test will start when it get paid. In India everyone looks for something extra like 4-5 years ago though in now its merely possible if some company start giving like this then soon to be go bankrupt. Jio has applied the formula of stretching the data connection in Welcome Offer where many subscribers can get a benefit of the offer though speed will be limited and not like a king speed of 4G. This is might a new way to decrease the input cost in high no. of subscriptions as less data will be allotted in high needs. Biggest aspect of any company to get success in the internet model is subscription price that whether its going to hit the consumer or not. Many companies after Jio announced its offering of 1GB 4G Data in around Rs. 50 start selling and even promoting in the same price as Jio but inside story is you first needs to shell some Rs. 1500 for the first time then only you will be eligible to get it otherwise it will not like a offer which is a Pro Consumer and Anti Industry.

Jio may not sound like they was in the AGM at 5th of Sept. even in AGM practically figures was little bit disappointed could be more once gone paid. Internet revolution will only come when we start thinking for the future. Prices of 2G Data is still the same though 3G Data price has been slashed but lesser price recharge consists less days so overall when you read headings title “Price Slashed” it looks great and attractive but actually terms and conditions are always applied on every scheme. 4G is meant to bring Internet revolution but not to stuck for forever. 4G was need of hour but policy makers and Govt. who’re running the country should always focused ahead, unless they don’t promotes the technology and clears the roadblocks of it nothing will be done and people of the Country will keeps on serving the old outdated technology with always in a higher price. Govt. operators are known for such mess they never found any way to challenge the Pvt. firms and never created any noise as well they only found to make a plead of saving from the competition. Internet revolution can come in the Country with pure intentions and focus towards future either of any get distracted Country will always deprived from what it deserves.

Disclaimer: This post is not meant for any promotion of RIL Jio or Lyf Mobile and should consider it as a general views.

Weakness in "Go Digital" moment can push it back ?

Recently one of the leading opposition party and its leader's twitter account get hacked and voices start raising that does India is ready with "Go Digital" moment or "Cashless" moment, does India is ready handle the Digital era where our Country is far behind in literacy compare to many Developed Country. Well the thing is hacking of twitter account can't justifies the insecurity of the Digital era but indeed we're less prepare before a massive push. As I tried to bring out a fact that people who themselves chosen the digital mode for payment and shopping are basically because of some tempting offers from the company and not because they think its a future need. I remember of my time when University start taking College exam fees online without giving a proper knowledge on how to fill it, those days despite internet charges are quite less compare to today but had lots of weakness in the system like slow internet, slow respond time etc. etc. Those days forget about Internet even Smartphones was not a cup of tea for everyone and less supported. Phishing, Hacking was the new terminology and systems are not ready enough to fight the challenges. Except doing needful from Cyber Cafe a guy had no other option. Those days Banks just got a additional responsibilities without enough preparation but yes Universities and Banks was always ready to charge processing fees and annual fees for the maintenance of the system like we have opted the thing by choice and not like a rule.

Logo belongs to Digital India (Official Website: Government of India)

For next 1 or 2 years after launching the Online filling of a Exam Fees everyone used to be like a bully infront of the system. Those days due to high traffic even University Website remain down for most of the time, the form got open to fill just days before of your exams and except to pray for the successful transaction you got no other choices. You sit to fill the form very slowly University Website redirects you to the Bank Website, Bank Website ask you to change the password those days since Online Transaction was quite less need of Online Transaction was less as well hence obviously you have to encounter the password change activity all the time during the Exam Form filling, then after doing so process would start further after all this activity you finally found out that your form didn't filled but amount got deducted those days you won't even get confirmation message many times like today you got 80 out of 100 time so what just pray and keeps on checking the University Website. Obviously a big source of traffic used to increase because of this reason as well and if University start monetizing their websites then quite easily they would have make a lot of bucks for maintaining their system and update it with superior plans, well thats might happen or may not be but saddest part was that time or even before 2 years that Engineering students used to relied on less educated Cyber Operator for this entire process, I am not sure about current scenario but if Majority of Engineering student still believing to do a online transaction from someone else who is less qualified then you then its a mockery of a push of Go Digital and mockery of higher education in the Country which is already quite a costly affair to be honest.

No way we shouldn't move towards the Digital Era but less education towards it made things quite difficult for people to handle the technology which is known to ease your work rather then making it difficult. Not everyone has mail, not everyone has internet, so its not like everyone is quite sound of implication of the new gen technology also even if organization tries to it doesn't mean it reaching to everyone meaning of phishing and hacking should also being described in a simple way in every mode of communication which will help to reach people to people. We got many changes in society like from Paper Valet elections to EVM which is highly appreciated and accepted by everyone who cast his or her votes. Decade old ATM too accepted by most of the percentage of people but accepted quite late and not all of the sudden, similarly better management can deploy the planning more smoothly and efficiently. Indeed youths are more smart and progressive towards the digital era but system needs to be as well. When I wrote Deal with DeMonetisation or Deal with Politics !! I raised the point that we yet to got E Wallet from Govt. of India. After Demonetization exercise only push towards the RUPAY card increased not before it was when things was like as always. Banks are even asked to promote cashless transaction but surely push and forcing is a two different things and opposite to each other. We got twisted system, we got supercilious system, twisted one is quite easy and the other one is not every ones gettable.

Youths are in majority and they know the usage of E Technology well, younger generation are more keen to get a hand of to experiencing something new. You will found saying many with proud that they're the BETA tester of either a Mobile App or Mobile OS, no matter BETA testing is to realize the bugs and feeling the vulnerability but getting some extra features despite its not safe compare to normal users always excites the youth and thats why the growth and development in the IT infrastructure is quite high which is now expanded and reached in every corner of Household. Indeed a start is always a necessary if you're heading to foot towards the next gen era and then a push which is equally required to make sure that a start gets its destination. With Go Digital Era we got many options like Prepaid Cards, UPI based Apps from Banks and other third party developers, Mobile Wallets, Netbanking, Debit - Credit Cards and *99#. Yes in all the given options has some flaws, from that Net Banking is considered as one of the safest of all since transaction from the Net Banking need two passwords like Login and Transaction one along with OTP in the mobile but yes if not have Laptop and Computer then through Mobile any noob will stuck into it, Gateway failure will cause people a lot and ofcourse you will get a money back after 7 to 8 biz days if amount deducted but transaction not confirmed in this method. One of the weakest link from the above given options are Credit card which can hacked and can be made duplicate as well. Mobile Wallets becoming a good option but only verified ones are the trusted one. *99# need a good development since dependent on Aadhaar Card and Less choices are equalizing it as less effective.

No doubt that Digital Transactions are not safe but does it mean we won't take any step further and won't opt in near future ? Even we're using cash transaction its quite popular too but does we stopped using it after fearing from pickpocket ? Nope we have to be smart a little to safe ourself from the trouble. Giving importance to cashless transaction doesn't mean you start doing transaction in every worst case scenario, sensible and intelligence is the key always but yes we have to be ready with the future aspect all the time. One thing is needed and I guess most demanded is the processing charge, at this moment still some services deducting the processing charge which is a kind of curt in any such revolutionary moment. Yes you need money to manage system, servers but doesn't mean the cost should be charged from those who basically making the E era popular ? There are plenty more ways to support the maintenance cost, today when you check out IRCTC website for a example then you will found that it is well monetized quite well and must be earning too as from Ads but still IRCTC charges processing fees !! infact the more IRCTC pushes the E Transaction the less they needs to worry about the Man Power in Ticketing Counters. When a Government today strengthening the Digital India initiative with full force infact our PM got his own Mobile App then is quite easy to think about to launch a Government build Mobile Wallet too and effectively connect all Agency like IRCTC, BSNL, MTNL, State Electricity Board, Corporation Boards into it, it will not only help to save Crores of Rupees of Government in Manual Effort but also from Paper Formalities.

Its a time for every citizen as well to distribute a basic knowledge towards a Cashless Transaction and Digital Technology not in big frame but atleast in small circle whenever gets a opportunity, who knows any small effort can make a big difference towards building our Nation again.