[Archive Blog (24/10/16) Jio aims to give LYF in Mobile Segments will it be succeed ?

Well Sept. 5th ever since Reliance launched their dream projects Reliance Jio plenty of talk started in the industry and socially regarding its impact in Telecom sector and in our life. The talk was from years now in a country where youths are in high numbers motivated even senior citizen to use internet and Digital India concept is helped technology to move one step forward which was being never been. Huge corruption in Telecom sector in last few years hurts the motive as well and pushed things backward over the years. At the end of the day when aim decided that to give something and pass benefits to the Countryman, people involved in a chair took a benefit of it and when it decides to have a justice with Country’s resources Companies though gave a investment with both hands but then the benefits is moreover become the business as you needs to pay as per the need and requirement. Examples are set that we needs to learn to pay for the service.

Logo of Reliance Jio

Reliance Jio came in a market by calling ourself as a 4G network no 2G, no 3G it means from Day 1 company’s stakes are high and plenty of challenges as well. Stakes to proof and maintain itself as 4G Network, challenges are to spread and push in a 4G Segments with lucrative offers, continue with a subscribe base after Free Offering. Jio whatever is now today is because of their Welcome Offer which is available for free after getting new connections. But does the current subscriber base will maintain the 4G when it get paid tats a question. Biggest reason why India never step high on technology is because our Telecom sector is not affordable and not technically sound to cover entire India. Companies may not have that much investments too nor the support from Ground Level to Infrastructure. We bought everything rather then building obviously we’re paying high for the technology but that amount never justifies the entire course. In a Country like India only Broadband can be affordable for the fact that despite its running from BSNL or Airtel Lines the investment of the company’s are in small segments which can be easily invested and maintained rather then aiming for the entire country.

Jio may have shaken the industry with its Free Voice Call and SMS with only one data recharge but as of now they didn’t cleared about My Jio subscriptions which consists of TV, Music, Movies, News and other Services. Ofcourse since investment has been made we have to pay for the service but that may not looks practically flexible for the subscriber in that case. Telecom companies did started their entertainment zone along with 4G network after following the suite of Jio Network but consumption wise it may not able to sustain. As subscribing these Entertainment Packs along with Data Packs to run those is not looks economical as Users will have two choices either use Data for basic internet or for Entertainment. Companies are not allowed to provide the Individual Datas for any service after TRAI dismissed the Net Neutrality nor can provide the Services for free. Although no one knows the future there might be the ruling which will help the companies to ran their purpose, policies and serve to the customers according to it.

Reliance played quite a big shot after launching Jio they launched their mobile segments as Lyf Mobile. Lyf looks to be quite promising with Jio as it used to buckled with Jio connection under Jio Preview Offer (JPO) tat time Mobile division taken a rapid growth but within a month Jio’s launching and Free Preview to get extended with other mobiles let Lyf customers and brand down. Not only people who had bought Lyf by considering for Jio connection start feeling the heat as any such investment on Lyf may not be worthy if others are getting the same taste with better handsets. Lyf Mobile is also nothing different then other available mid range devices, company may have giving people a confidence of 2 years extended warranty but it all depends of figures of investment over profit. Reliance Industry believing by the end of 2016 they will sell 10 Million Lyf brand mobiles tat is somehow achievable but exact figures can’t be touch as others too are there and launching phones with the compatibility of VoLTE which is necessary for voice call in Jio Networks also with great features. Lyf Mobiles may replaces small brands from the market but not big and famous ones for sure. Future of Lyf though will decides on the sales of October as Diwali is in Month end and every company is hoping for rocket height figures to blast some fireworks of happiness.

Jio having lots of roadblocks though getting clearances day by day from the regulator of Telecom Industry but actual test will start when it get paid. In India everyone looks for something extra like 4-5 years ago though in now its merely possible if some company start giving like this then soon to be go bankrupt. Jio has applied the formula of stretching the data connection in Welcome Offer where many subscribers can get a benefit of the offer though speed will be limited and not like a king speed of 4G. This is might a new way to decrease the input cost in high no. of subscriptions as less data will be allotted in high needs. Biggest aspect of any company to get success in the internet model is subscription price that whether its going to hit the consumer or not. Many companies after Jio announced its offering of 1GB 4G Data in around Rs. 50 start selling and even promoting in the same price as Jio but inside story is you first needs to shell some Rs. 1500 for the first time then only you will be eligible to get it otherwise it will not like a offer which is a Pro Consumer and Anti Industry.

Jio may not sound like they was in the AGM at 5th of Sept. even in AGM practically figures was little bit disappointed could be more once gone paid. Internet revolution will only come when we start thinking for the future. Prices of 2G Data is still the same though 3G Data price has been slashed but lesser price recharge consists less days so overall when you read headings title “Price Slashed” it looks great and attractive but actually terms and conditions are always applied on every scheme. 4G is meant to bring Internet revolution but not to stuck for forever. 4G was need of hour but policy makers and Govt. who’re running the country should always focused ahead, unless they don’t promotes the technology and clears the roadblocks of it nothing will be done and people of the Country will keeps on serving the old outdated technology with always in a higher price. Govt. operators are known for such mess they never found any way to challenge the Pvt. firms and never created any noise as well they only found to make a plead of saving from the competition. Internet revolution can come in the Country with pure intentions and focus towards future either of any get distracted Country will always deprived from what it deserves.

Disclaimer: This post is not meant for any promotion of RIL Jio or Lyf Mobile and should consider it as a general views.

[Archive Blog (02/09/15)] Digital India without Internet ?

Days after Days we’re going far away from proper Internet connectivity and costly plans will corner us one day from Internet. Don’t know how many blogs I will able to write in near future but that for sure rather then spending on Internet one day I have to take a virtual world retirement.

2 days ago 2 big duos Airtel and Idea increased the prices in 3G postpaid plans, its now increased by Rs. 50 and new package price is Rs. 300 for 1 GB earlier it was Rs. 250 for 1 GB. If we get proper speed and connectivity then we can able to consume it maximum in 2 hours so for ex. if I count 12 hours per day then 300 x 12 = Rs. 3600 means for Fresher their 1/3rd salary will goes to buy 1 day’s 3G need.

If some expert say then goes towards Broadband then don’t think it’s a easiest way to become internet friendly because first you needs to pay a big signing amount (Deposit) then also its not a guarantee you will get a good economical plan anyway if not then FUP (Fair Usage Policy) will become a villian and throttle your speed like you’re using Internet for free.

Big telecos was advocating Net Neutrality and tries to prove that this will help everyone to reach towards internet or basic internet will be free. But why these companies can’t realize that we’re using basic internet only on their assigned plans and we’re not gaining anything extraordinary by subscribing it.

Many Foreign based report comes that we need some rest from internet, too much internet or addiction will make us sick but don’t worry genius our Telecos are already helping us since many years we’re buying data packs of 28 days for the month of 30 and 31 days means off for 2 – 3 days in a month.

I won’t be surprise if Telecos will bring blackout day in Data packs too in near future, means Saturday or most probably Sunday will be out from data validity because weekends are the most busy day regarding Internet is a concern so let create a new rule to generate revenue and also hide from the infrastructure failure because weekend is the most we face trouble in the connectivity.

But if Telecos gonna restrict something then Internet giants will bring something innovatory and when those become popular then Telecos will goes to Govt. Agencies. Telecos restricted SMS packs in the festival days as they want revenues from it and defined it as “Blackout Day” so that no SMS pack will work. People moved towards Messenger apps then also Telecos having problem, Why so ? we need Data packs to use it then how people having advantage ?

TRAI restricted SMS count upto 100 per day to counterpart Telly Marketing and other Spam related messages but restricting SMS are really benefiting us ? No not at all infact they’re now active in other Messenger apps busy selling their product there and by restricting Messengers also will not help.

Biggest reasons Telecos are giving is infrastructure cost means before infrastructure was available for free when we used to get cheap data packs during UPA days ? Or Telecos took a loan to buy them ? I agrees that spectrum cost reached towards the sky then what was before but they already had infrastructure then what’s the problem to pay license fee ?

Currently Digital India campaign looks good in TV and Print Media but not in reality because of not having affordable internet, we having Android Phones but no pack can help us to install apps from play store and even update those. Then for what we’re cheering for Digital India ? Whatever low level internet we having it is costlier then before and buffers a lot even 3G sometimes so we’re not buffer free tats a reason 1 DTH launched a service by the claim of “Movies without Buffering”, that DTH itself behind from other competative DTH regarding Hardware wise mocking Telecos !!!

Currently DTH looks to me is more affordable then Internet that’s why I can see lot many DTH in slums because at Rs. 250 you will get 30 days pure entertainment and 3G at Rs. 300 that for 28 days and only 1 GB. Means TV industry having more growth then Internet.

When you see towards NDA Govt. you will found almost all Ministers or Departments are present in social network and they’re quite active there too. Infact PM Narendra Modi is present in almost all platform, he not even having account in SoundCloud but also having his own customized App. So Govt. is quite active and moving towards Digital but why can’t they protect the Interest of the people ? If we can’t have affordable platform then how we come online and move towards the path of Digital India ? Restricting Internet and killing the affordability factory will push us back then forward.

Does "Free Basics", "Free Net" supports the motive of "Independent Internet" ?

Pic of announcement made by Facebook to rename Internet.org to "Free Basics by Facebook"

In last couple of days a new theory evolved and that is "Free Basics". Free Basics formerly known as Internet.org till September by Facebook is a nice try to spread a business venture on something like charging tax for subsidies. A kind of Public Trust which is working to expand Internet but no one knows whether it is Non Profitable Trust or Profitable Trust if Profitable then who is owning it ? Free Basics looks very pure and a push to make sure everyone get online. But question arise why would any company will do so ? Whats the benefit of that company to provide a freespace which they owns and putting a constant effort on it to let that thing remains on air. Any online piece need 24x7 assistance, if you can't give then you need a venture for it and obviously it will cost you anyways. So who will bear a cost for Free Basics or Internet.org ? Either the Users or Associate Company, if users then fine okey as they can demand and ask for more since they're paying for a service if Companies then either they won't let others to live or will charge from a platform who doing business by the name of Company's Services.

Business is not a easy game one have to follow a chain or cycle for survival. A Company need a B Subscribers to provide C Company's Service for that A will pay to C and will charge from B. When it comes to 1 or 2 companies then both having lots to claim but when market share divides into many then 1 have to face challenges. Spending and Earning start bothering us and we believes to gain more rather then pay extra because thats why the 1 is in the battleground of the business. No one comes to do business just because they to have to, may be some do to face challenges, may be some do to earn profit by selling it to big fish. Whatever the moral of the particular company or its boss we should understand one thing that no one will ever launch a service without profit, either its a hidden profit or on record profit. They will workout on every aspect of earning hence it can't be consider is for manhood. If want service then we have to learns to pay as well.

"Free Basics" by name can be understandable about a service which either will be Free or provide Free Access in Basic Services. But question arises that how the Selected Services joining the Free Basic Network and what if others wants to join too ? As of now only RCOM providing "Free Basic" as a part of their services means to get Free Service one should become a subscriber of RCOM !! As of now in this vast internet world "Free Basics" providing a very small subset of 38 Websites and its Services. Some are News websites, Some are Entertainment and so on. It means to get a access of those rebel websites one have to pay then whats the ideology of "Free Basics" and "Internet for all" concept ? As I said few websites may be the part of freeware how they join the network and why others are not ? And also what if Competitors decides not to be a part of "Free Basics" ?

One concept coming from Telecos and that is to create their own platform. Airtel already formed "Airtel Zero" but soon be discontinued because in a public pressure, as a telecom provider they could block or throttle the speed of a certain service which may not wants to join the Teleco approved platform. By this purpose of Telecos and Internet Giants will be fulfilled what would the Subscriber will get ? The internet is so big like ocean that you can't restricts it but can be via Service Providers since its a new way to generate revenue. Voice and SMS subscriptions are come down drastically and out of fashion now after VoIP and other Messengers come to play. Just by subscribing Data Pack one can easily join the conversation in a convenience of each other. Telecos main hunt to restrict such services, unless like Middle East they don't want a ban but they want a separate pack for these to increase a number on their balance sheets. Just like Cable TV by which we can watch very specific channels by opting a desire Monthly Pack.

Ideology of Net Neutrality is very simple, treat all the sites and its traffic generation as equal and no to any monoplay in a internet world. Lets everyone get a equal chance to grow and compete in a open virtual space. Internet now become a growth of earning too as indirectly we're helping internet to expand but unfortunately the more broad we thinks its chances increases to become awful as well. Internet is such a wide range of platform that not only Social Networking but it covers Games, Online Streams like Movies, Music, E Papers, Study Materials etc. everything is available online, whatever you need whenever you need is totally free. Just click in or Tap, one small effort and you're in. There is a proverb "Share Knowledge Gain Knowledge" every participant of Internet World is gaining and sharing something here. Few are misusing it also but maximum crowd adopted it for Positive intent only.

Its totally upto our understanding and thinking to choose one path. Either we want Free piece of service or voice up for low cost internet. Remember Free means whatever service either Operators or Online Platform assigned for you works for free and we surely want creative platform first. TRAI as of now asked RCOM to turn off "Free Basics" service and seeking views from the public regarding Net Neutrality till 31st December. Users can send mail to advisorfea1@trai.gov.in and share your thoughts with TRAI regarding what you think about Free Services from a specific Internet Gaint or Telecos, you can use SaveTheInternet.in a online petition is pre ready made by couple of Tech Enthusiasts you can join it and send the pre written text to TRAI and to your Location's MP as well. Remember Internet can be saved by us only and we can't let any Org. or Govt. body to decide independence in a Internet.